We find it fascinating, how YouTube has become a central location for listening to music.
Equally so, as filmmakers, we're constantly struggling to find good, free music to include in our videos.
Then, we came across YouTube channels like MrSuicideSheep, who showcases music from small artists - and it occurred to us: why not create a system that lets filmmakers use musician's music, while still compensating them for their music?
Today, that's done by striking a deal with the musician directly, but small filmmakers and musicians don't have time for that.
Instead, you could use the system that YouTube already uses for catching copyright violations to, well, eliminate copyright violations. Instead of blocking these "violators," you simply give some (or all, depending how much of the original content they used) back to its creators. Did you use a 3 Doors Down song in your new sports video? No worries - 10% of your ad revenue will automatically be credited to their account. Did you rip off an entire episode of Dr. Who? Well, maybe you should be creating your own content...but, in the mean time, all the ad revenue from that video will go straight to the BBC.
It's been obvious for a long time that the music/video industry is in hefty need of overhaul. Instead of fighting it, trying to stop people from copy things...we should reward it. We've seen more and more how sharing great content benefits the small guys, the up-and-comers who are passionate about their work. Making it easier to share things (and for hard-working artists to get credit / a cut of the $) would definitely be a move in the right direction!